Melissa Leone

These posters advertise both the town of Sedona and the typeface FF Cocon. I chose FF Cocon to represent Sedona’s quirkiness. The first poster mimics a cross-section of the colorfully striped rocks in Sedona. I densely packed the text and displayed all 18 weights of the typeface, which are labeled on the right.

The second poster provides more information about FF Cocon. The lowercase “n” shapes in FF Cocon look similar to Sedona’s uniquely shaped rock formations, so I labeled them as the most prominent mountains in the area.